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.............MOYTURA GRAPHIC DESIGN     .
iProfessional Web & Graphic Design With A Personal Touch

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Marketing and Promotion

Search Engine Promotion The finished web site has turned out beautifully but no one knows it is there. Almost 80% of web users use search engines to find the information they need. Most know exactly what they are looking for and use keywords to find it. The first step in promoting a web site on-line successfully is good use of meta tags and keywords to describe the business.

            This means a good title for the web page, a clear and concise description and a good selection of key words. Only
            the title and description are visible to searchers, the keywords are what most search engines use to list a site.
            A visitor will decide to click on a site if the title catches their attention and is relevant to their search.

            We offer an extensive search engine promotion service to the top 15 search engines and 6-8 directories. We suggest
            the use of doorway pages for some search engines and the use of Free For All sites in order to raise site popularity for
            other search engines. We do all site registrations manually for the above mentioned search engines and directories and
            audit their performance. We seek out trade-related directories for specific businesses and register our sites with them.

           Off-Line Promotion

            Once the web site is there - promote it! It should be added to all letter heads, business cards, phone listings and
            advertisements. It has become the norm now to expect an email address for contact and a web site address for any
            business. Years ago a business could not survive without a phone, now it is a similar situation with email and web sites.

           Other Forms of Promotion

            A regular newsletter, offering information to customers and clients, is a great form of promotion. Moytura Graphic Design
            will advise on how to harvest email addresses, design and write a newsletter and group mail it out to a targeted market.
            It is now commonplace to request email addresses when forms are being completed. This builds up a great database of
            contacts, allowing for promotion on a regular basis.

            Moytura Graphic Design is here to assist and advise on any aspect of your Internet marketing strategy. It may only be
            the need for a one page web site or as advanced as a complete on-line store and catalogue, or just for someone to
            promote your site for you. Please email us or use the contact form for any questions or queries you may have.

           .   .Any information provided to Moytura Graphic Design is held in the strictest confidence.
           .   .Email addresses are NOT passed on to any other person, business or organisation without the owner's consent.