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..............MOYTURA GRAPHIC DESIGN     .
iProfessional Web & Graphic Design With A Personal Touch

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Frequently Asked Questions
a.

What is a Web Site?
How can a Web Site Help?
What is a Domain Name?
What is a Search Engine?
What is Hosting?
Will The Internet Benefit Your Business?
Do You need to Have a Computer?
Do You need to be On-line?
What Costs Are Involved?
What Does Moytura Graphics Have to Offer?
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.What is a Web Site?

            Imagine your company brochure or promotional material on screen - that is a home page or web site. It is placed
            on-line within a hosting service and is available to all those seeking information about your product or service .......

            A standard site comprises custom illustrations or photographs, graphics, concise and well defined text, navigational
            systems, contact forms, secure on-line order forms and an e-mail facility. Larger and more detailed sites may benefit
            from having newsletters, discussion forums, electronic mailing lists or real-time talk facilities.

            A well designed and constructed web site or home page places your company on world view. With a potential readership
            of literally millions covering virtually every country, your page or site is there to be seen if marketed correctly and placed
            with a reputable hosting service. Your product and service has the potential to reach a global marketplace, as well as an
            extensive home-based market. By giving your advertising business to a web designer you work with them to produce an
            end product with which you are happy and you can explain exactly what you have in mind and what your expectations
            are of this medium.

            A domain name is the unique address given to every web page and used to find a web site on the Internet. There are
            several types available. You can have a domain name with your free Internet Service Provider and this shows up at the
            end of their own domain with your email address or nominated name. For example if my email address were
            kate@eircom.net then my web site would have the address: http://homepage.eircom.net/~kate/index.html as the
            address for my index or homepage.

            Then there is the free website made available by HotYellow and other similar companies. You nominate a user name
            and that is added to their own domain name. For example I have a free site with HotYellow and the address is:
            www.hotyellow98.com/moytura. The disadvantage of these types of web sites is that the company uses them to place
            their banner. So there really is no such thing as a free lunch! Although you don't pay for the site you do carry their
            advertisement for them. And often this can spoil a site with serious content.

            The third way of getting your own address is to be a subdirectory of an existing domain. For example if your business
            is a guesthouse and I share my hosting space with you it could read:
            http://www.moytura.com/johnsonsguesthouse/index.html

            The fourth and best way for any business is to have their own domain. You can register a domain in your own country
            with its national Identification - in Ireland it is .ie, in Canada it is .ca, in Australia it is .au etc. Or you can register with
            the more familiar .com, .net, .org, .edu etc. For business it is generally a .com or their own national identification.
            Voluntary, non-profit groups generally register as .org.

            So lets say your business is called John's Menswear then you can register it as www.johnsmenswear.com or even
            www.johns-menswear.com. Your choice of domain can be very important as it both identifies your business and
            creates your business as a brand name for you.

            Internic, the US based governing body of dot.com/net/org domain registration, has now extended the number of
            characters allowed to 67 in total so this allows for the inclusion of some descriptive words to strengthen the keyword
            component for search engines. I registered my domain before I started into my business seriously and it is
            www.moytura.com. Now that means nothing to anybody so it might be better if I register again with
            www.webdesignbymoytura.com. That way at least it will show that my business is web design.

            Search engines are the mechanisms that generate traffic to your site but only if the information submitted is relevant
            and concise in nature. They are computers which seek out and hold the information given in your site so that people
            looking for a specific topic, area, type of site can find yours in the search engines' databases.

            The search engines place sites in a listing of approximately 200 comprising 20 pages of 10 listings and the aim is to
            have the site listed as close to the top as possible for as long as possible. Selections and placings are based on the
            title of the page or site, key words within the introduction or key information within the text. Research has shown that
            regular 'net-surfers' will rarely go past the 3rd. page of listings so strategic use of information enables optimum
            positioning.

            Directories operate on a different basis. They are generally controlled by human beings rather than computers.
            Yahoo is the most important of them all at the moment and the one most frequently used for site searches.
            Registration with directories is more complicated and more precise than with search engines and their criteria for
            registration must be strictly adhered to.

            Hosting means placing the site or home page within the allocated space of a domain held and operated by another
            company. It is not necessary for smaller sites to register a domain rname of their own and for an annual fee these
            sites can be hosted on the 'parent site' by the site designer. For example our domain is moytura.com and the
            company name of a client using us to host would look like:

            However businesses or organisations benefit from registering their own domain name as this offers a more professional
            appearance.

            Many companies offer free hosting facilities. The disadvantage to this is that they place banner advertisements on the
            pages, many of which are often large and overpowering. Your details may be sold to bulk mailing companies leaving
            you open to tons of e-mail. It is from these advertising sources that their own revenue is obtained.

            Reputable design houses offer a good maintenance and up-date service to keep the site as visible as possible and this
            is normally part of the agreement to hosting the site. It is necessary that the hosting service is placed with a good and
            reputable company which ensures technical support and a daily back-up service as well as security.

            The answer can only be YES. A well-designed site will be attractive to those searching, and a regularly up-dated site
            will keep them coming back. The global market place has lifted barriers to smaller companies, allowing them affordable
            exposure and promotion of their product/service/business to places well outside of the normal areas covered by
            traditional advertising. The potential financial returns on the initial investment far outweigh the original cost.

            For larger organisations, world-wide promotion using the Internet allows them to participate in an active way with
            multinational companies or organisations, using facilities like video-conferencing and real-time discussion. This can
            be achieved either on a one-to-one basis or within a group.

            NO .... many design houses offer regular review and contact report services to their clients.

            Again, the answer is NO. Your ad. is out there doing its work and bringing the customer to you. Of course, being
            on-line does allow you immediate access to your own e-mail but many design houses offer an 'e-mail post office
            service' to the client, with agreed times of contact to keep them informed of any enquiries.

What Costs Are Involved?

  Moytura Graphic Design operates from a Home-based Office allowing us to keep costs to the client at a minimum.
   We charge an hourly rate of £25/32 Euros for all work carried out and work with complete integrity and honesty on
   the time spent for each individual client's needs. Experience has taught us that this is the fairest and most
   economical method of costing for the client and the easiest way for us to be able to carry out our work.

  Generally, costs from start to finish involve four separate elements - registration of a domain name which, once
  registered, can remain dormant until the client is ready to have their website designed (£50/64 Euros for
  .com/.org/.net domain or £200/256 Euros for a .ie domain); design of the website in total co-operation with the client;
  hosting the website at £175/225 Euros; marketing at the hourly rate quoted above.

  On-going charges are the annual domain registration fee, hosting and up-dates/maintenance at the quoted hourly
  rate. Marketing a website effectively has become almost a science as there are literally millions of other websites
  competing for those top search engine positions. Client's are advised on the best solutions to suit their needs and
  charged at the hourly rate with the possible inclusion of varying search engine review fees, if appropriate.

            A simple answer is all of the above - a sound and solid commitment to the client offering a service of excellence,
            quality and high standard; a guaranteed maintenance programme; regular contact, if they so wish; and a broad
            spectrum of services in order to enable any business, whether large or small, established or just starting, to promote
            themselves in the market place locally or internationally.

           .   .Any information provided to Moytura Graphic Design is held in the strictest confidence.
           .   .Email addresses are NOT passed on to any other person, business or organisation without the owner's consent.