"Loyal Readers or Subscribers?"
Developing a loyal ezine
readership takes thought and a user friendly sign-up option. Kate Schultz
reminds us that we need to keep searching for ideas to keep our newsletters
'alive and interesting' by encouraging and rewarding our readers to participate
in surveys,
by holding contests and
by answering any questions being asked.
We
have a book corner of hard copy books offering a selection of titles on
Internet Marketing from the categories we cover, check out our book list
and categories HERE. The marketing books link to
the side will also bring you to the main page of our marketing bookshop!
Browse around, enjoy and I hope you find something of value to help you
on the road to a successful Internet Business.
We
also offer a fine selection of E-books on various
aspects of Internet Marketing that you can download directly to your hardrive.
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By Kate Schultz ********************************* When you think of your subscriber
base, do you have loyal e-zine
You can develop legions of loyal readers by developing an interactive relationship with your readers through the use of some proven reader response mechanisms. A "Reader Response Mechanism" is merely a tool that encourages your readers to respond to your messages by sending you requested information. 1. LETTERS TO THE EDITOR Ask your readers for opinions and then feature one or more of their opinions in your newsletter. Pretty soon you'll be getting letters to the editor about letters to the editor. Always ask, "So, what do you think?" 2. ASK THE EXPERT This type of column provides you with the opportunity to find out exactly what your readers want to know. Answer your readers' questions and then carefully consider how to best use this information when developing material for future issues. By providing the answers to these questions, you also present yourself as an expert and boost your credibility with your readers 3. SURVEY YOUR READERS This can be done easy enough by sponsoring a "Question of the Week," or placing polls or surveys on your website. I often hear publishers lament their poor response from surveys. Perhaps this is because they are asking for too much too soon. For best results, follow these four simple rules:
Offer a valuable prize in exchange for demographic information. Put an entry form on your site and try to gather some basic demographic information such as: age, gender, and zip code. Always include an area for free-form comments. Of course, you need to collect their email address so that you can notify the winner. Be sure to disclose what you will do with the information provided. Popular contest prizes are books, videos, CDs and software. Choose one that will be of interest to your readers. 5. MEET AND GREET Get out and meet your readers face to face. If you are attending trade shows, events, demonstrations or workshops, use these events to meet with and talk to your readers. Participating as aguest on radio programs is another excellent way to actually get to know your subscribers. When you ask for feedback from your readers, you learn about their passions and interests. Armed with this very specific information ABOUT your readers, FROM your readers, you can present them with high quality relevant content. The more they like your e-zine, the more likely they are to go from passive readers to active participants in your newsletter community. =============================================== and the co-founder of E-Zinez -- the premier newsletter for e-zine publishers. Her new book, "Ezine Adrenaline: How to Create, Publish and Market A Profitable E-zine on the Internet" is the definitive guide to high-octane e-zine marketing, and contains the fastest cash-producing e-zine tactics that give a dose of adrenaline to any Web business. http://www.roibot.com/r_ez.cgi?R11859_eatext THE EZINE MARKETING MACHINE
Rick Beneteau has written the best book available today on how ezines and newsletters can be so effective in your marketing strategy. Find out more HERE ********************************* There's a variety of emailing programmes available which give you complete control of your email list. I use Aureate and find it a good, reliable programme. You can learn more about it here:
********************************* If you need a bit of help putting it all together in a way that will hold your readers yet feel you don't have the writing skills to do so check out what Marlon Sanders has to offer. He gives some of the greatest advice I've come across for writing KILLER COPY .Hear what he has to say HERE. ********************************* Each of us has an area of expertise to be able to share with others. Perhaps you feel you don't have the skills to share that knowledge in written form and gain from it. Don't believe those doubts within. Check out Ken Evoy's site on 'Making Your Knowledge Sell' and he'll soon make you realise the inner potential you have and encourage you on the road to a successful 'writing career'.
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********************************* Don't
forget to check out all the books on our
Please rate this section of the site here If would like to submit an article related to the topics covered by this site you are very welcome to do so. Please keep it to about 1000 words and submit it HERE or send it by email to me below.
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******************** Our library of FREE E-BOOKs allows you to download tons of reading material covering all areas of marketing on the Net. ******************** INTERNET EMAIL!
Are you maximising the power of email? This book gives you the run-down on how make full use of email for effective promotion. Learn more HERE
Marlon Sanders has some of the greatest advice for marketing
your products on the Internet.
MAKE YOUR SITE SELL!!
"MYSS! Delivers What
You Must Know to Win on the Web!"
Serious about becoming an affiliate or want to set up
an affiliate partnership for your business? Hear the advice Declan Dunn
has to offer first. HERE
Rick Beneteau has written the best
book available today on how ezines can be so effective in your marketing
strategy.
CHECK OUT THIS!!
********************
If you have a business and want to set it up for affiliates to be able to promote your goods or services, check out this programme HERE.
*********************
One of the Secrets to successful
Internet Marketing is using opt-in mailing lists
Use a legitimate mailing list, opt-in
lists or classified ads
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