Anyone seeking to exploit the unique capabilities of electronic networking should read this book. And for students, Dr. Ward Hanson, has written an excellent text for any courses on Electronic Commerce and Marketing.

The definitive book on Marketing on the Internet, full of important tips and straightforward business advice. Building online customer relationships, effective Web site design, Web promotion techniques, and secure payment methods are just a few of the new topics covered. 

Required reading for any Web marketer wanting to increase response. The opening chapter in this book has one of the best overviews of direct marketing

An Internet marketing how-to book that truly delivers what's promised on the back cover. It's well-organized, written in clear and non-technical terms, and chock full of useful advice and web site addresses.

This definitive analysis of B2B exchanges shows the enormous impact they will have in revolutionizing the global economy. Recommended for businesses that appreciate the possibilities and want to take early advantage of them. 

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. 

While aware of the Web's potential, most businesses and corporations are unaware of exactly how to mine it to reduce costs and increase profits. This book reveals how to do precisely that. Businesses both large and small will learn how to reduce costs of travel, printing, handling, postage, distribution, purchasing, and other operating costs, as well as lower costs and improve the efficiency of recruiting new employees. 

With this interactive workbook, you'll be creating your own real outline as you work through the case studies, exercises, and labs that underscore the reading in each section. By the time you're through, you will have a complete work plan to refer to as you manage your next project. 

As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Now, from the authors of Guerrilla Marketing Online comes Guerrilla Marketing Online Weapons--the 100 simplest, most efficient strategies for online marketing.