The use of ezines, mailed to consenting recipients, with good, original and interesting content can prove to be a powerful marketing medium. The August article here looks at how to start and promote an interesting ezine.
We
have a book corner of hard copy books offering a selection of titles on
Internet Marketing from the categories we cover, check out our book list
and categories HERE. The marketing books link to
the side will also bring you to the main page of our marketing bookshop!
Browse around, enjoy and I hope you find something of value to help you
on the road to a successful Internet Business.
We
also offer a fine selection of E-books on various
aspects of Internet Marketing that you can download directly to your hardrive.
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********************************* What is an Ezine? An ezine is the technical term for an electronic journal, magazine, ezine, webzine, newsletter or type of electronic serial publication that is available over the Internet. Almost all ezines are available via the Internet but some can be accessed by FTP or Telnet. What you are reading right now is an ezine. If I were to email it out to you it qualifies as an ezine or newsletter. ********************************* Producing an ezine or newsletter of your own and placing your ad in each issue can be a great marketing tool. Your web site can offer reports or updates on articles of relevance to the content of the site. This works very well if the site is in a niche market. For instance if your site is all about stamp collecting then place an article on-line every few weeks about what's happening in the stamp collecting world, what's making news and special reports on what collectors should be looking out for. This will build up a loyalty and regular following and develop a bond of trust between you and your viewer, leading to a happy buyer if your site sells products or services. ********************************* Set up an email opt-in option on your web site offering your ezine by email. This is known as "permission marketing", in that every subscriber from your site has explicitly asked to receive your publication. Email the ezine on a regular basis, either in its entirety or with a synopsis of the topics covered and a link back to your site where the main article can be found. You can learn more about opt-in email in the email section. ********************************* Aim to get the publisher of an ezine to endorse your product or service for you. This will generate more results than any advertisement written by the world's best copywriter. Publishers have a credibility that comes with publishing a good ezine. Try to get the publisher to promote on some type of a revenue sharing basis. You can offer to promote their ezine on your site. This option offers you a 100% risk free opportunity to promote. However free promotion will not always be possible, but don't pass it out without at least giving it a try. Rick Beneteau has written the best book available today on how ezines can be so effective in your marketing strategy.
********************************* Find a few good ezines in which you would like to advertise and ones that are capable of reaching the target market you need. Spend a little time doing some research on this, check out the advertising rates of about 10, their distributorship and their target group. Don't always opt for the largest readership, try to establish if they are the readers who might be interested in your product or service. Choose 3 and run with your ad. Audit its response for queries and for purchases. You may have to alter the wording in the ad a few times until you get the desired response. Change the wording of the ad around after three issues. Familiarity will mean readers ignoring it after a while. Using good ezines is a great way of promoting your products or services, but like everything else in advertising - it will all depend on great copy. Here the advice of Marlon Sanders on writing good copy. ********************************* This aspect of promotion turns a lot of people off as they feel they can't write an article of any value. You'd be surprised how many ezine publishers will value a well written article, especially if it has something new to say. Practice putting down 3-500 words on paper all about the current trends in your business, your experiences in marketing, the pit-falls of Internet marketing for your product, how you succeeded and what you did. Highlight in the article any new changes in your industry - use items of news you think might be of interest to the readers. Make your content original and related to your business or organisation. Don't use the article as an ad campaign, publishers won't run with it. Refer to your company a couple of times within the article, but only within the context of that particular paragraph. This reference can then be hyper linked back to your site. Your advertising chance comes in the description box at the end about the author. Here is where you get the chance to place your URL or email address. Jesse Berst writes great articles for those of you who would like to produce ezines that will act like magnets back to your site.. *********************************
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********************************* Don't
forget to check out all the books on our
Please rate this section of the site here If would like to submit an article related to the topics covered by this site you are very welcome to do so. Please keep it to about 1000 words and submit it HERE or send it by email to me below.
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******************** Our library of FREE E-BOOKs allows you to download tons of reading material covering all areas of marketing on the Net. ******************** INTERNET EMAIL!
Are you maximising the power of email? This book gives you the run-down on how make full use of email for effective promotion. Learn more HERE
Marlon Sanders has some of the greatest advice for marketing
your products on the Internet.
MAKE YOUR SITE SELL!!
"MYSS! Delivers What
You Must Know to Win on the Web!"
Serious about becoming an affiliate or want to set up
an affiliate partnership for your business? Hear the advice Declan Dunn
has to offer first. HERE
Rick Beneteau has written the best
book available today on how ezines can be so effective in your marketing
strategy.
CHECK OUT THIS!!
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If you have a business and want to set it up for affiliates to be able to promote your goods or services, check out this programme HERE.
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One of the Secrets to successful
Internet Marketing is using opt-in mailing lists
Use a legitimate mailing list, opt-in
lists or classified ads
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