These books describe
how to use e-mail in dozens of business environments and how to take full
advantage of the tremendous opportunities provided by this powerful communications
medium. The books suggested on the sides of this
page are electronic books, available as downloads, and some of the best
I've come across in their particular area of Internet Marketing. They can
be found with detailed descriptions on our E-Books
shelf.
E-MAIL PROMOTION
The
Engaged Customer : The New Rules of Internet Direct Marketing
by Hans Peter Brondmo
A must for Internet marketers. Whether you're an experienced
Internet marketer or a novice, this book will be prove to be of enormous
value. The author gives a step by step explanation of email implementation
and the use of customer data blended well with a cutting edge feel for
who is doing what and how. His focus on creating customer dialogue is accurate
and well explained.
.
Email
Marketing by Jim Sterne, Anthony Priore, Jerry I. Reitman
A complete guide to using e-mail to find and keep new
customers. It teaches the ins and outs of creating an effective e-mail
marketing strategy. Readers will learn how to craft an e-mail campaign,
write masterpieces of e-mail advertising; use newsletters and special promotions
to enhance a campaign and measure the effectiveness of e-mail strategies.
A Spam-Free Guide to Increasing Awareness, Building Loyalty,
and Increasing Sales by Using the Internet's Most Powerful Tool.
A great guide for both beginners and seasoned professionals
alike. Topics include e-mail newsletters, on-line networking, signature
files, and e-mail promotions.
E-mail
Business Strategies & Dozens of Other Great Ways to Take Advantage
of the Internet by Phil Gurian
This book extensively describes how to use e-mail in
dozens of business environments. It also contains many helpful URL's and
information to get the beginner on their feet.
Gurian has produced a book that is a current and extensive
easy read, especially for folks without that much Internet knowledge.
"This book has single-handedly cleared a whole shelf I've
set aside to store the multitudes of Internet tomes I've acquired over
the years. In just 145 pages, Rankin explains everything you really need
to know about using the Internet fully and effectively".....Capital PC
Monitor, December 1996
Managing
Mailing Lists by Alan Schwartz, Paula Ferguson
This book covers four mailing list packages (Majordomo,
LISTSERV, ListProcessor and SmartList) and tells you everything you need
to know to set up and run a mailing list, from writing the charter to dealing
with bounced messages. It discusses creating moderated lists. controlling
who can subscribe to a list, offering digest subscriptions, and archiving
list postings.
Better,
Faster Email: Getting the Most Out of Email by Joan Tunstall
Although not specifically about email marketing, this
book is perfect for users of corporate E-mail systems, with or without
Internet access, for small and micro businesses, and for users of the E-mail
at home.
The
Elements of E-Mail Style : Communicate Effectively Via Electronic Mail by David Angell, Brent Heslop (Contributor)
Learn the rules of the road in the e-mail age. This book
shows how to take full advantage of the tremendous opportunities provided
by this communications medium. It explains in a concise, easy-to-use format
essential e-mail guidelines and rules. It covers style, tone, typography,
formatting, politics, and etiquette.
The Internet's "killer app" is not the World Wide Web
or Push technologies: it is humble electronic mail. More people use email
than any other Internet application. This book is a simple collection
of separate technology discussions, it offers universal information on
e-mail. Illustrative and filled with facts, this book will help you design
your own e-mail client--or simply understand how one works.
Say all you want about push technologies: plain old electronic
mail works best. Everyone has it; everyone uses it; everyone likes it.
Poor Richard's E-Mail Publishing shows you how to create and grow communities
around e-mail publications.
E-Mail
@ Work: Get Moving with Digital Communication by Jonathan Whelan
Preface E-mail is no longer just a method of communicating
in business, it is a way of doing business. Nevertheless, like any form
of communication, we have to learn to use it wisely. We are now experiencing
a social, commercial and communications revolution of which the Internet
is probably the greatest single contributor.
Don't
forget to check out all the books on our Internet
Marketing Book Shelves.
If you have any suggestions
for books you can recommend for our Internet Marketing Book Shelves, please
send them on to me by email and I'll try to include them if I can. Thanks
a million.
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Claregalway, County Galway, Ireland Ph:
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NEVER SPAM !!!!!!
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