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Group E-mail - The Most Effective of Marketing Tools
Marketing on the Internet with Moytura
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These words from Darryl Campbell might encourage you along the way to a successful business on the Internet:
."Winners are too busy to be sad, too positive to be doubtful, too optimistic to be fearful and too determined to be defeated."

Our email article for August looks at the benefits to be gained by marketing through group email. Email is the cheapest, fastest form of marketing ever devised and can bring enormious benefit to your company, if harnessed efectively and used properly.

We have a book corner of hard copy books offering a selection of titles on Internet Marketing from the categories we cover, check out our book list and categories HERE. The marketing books link to the side will also bring you to the main page of our marketing bookshop! Browse around, enjoy and I hope you find something of value to help you on the road to a successful Internet Business.
We also offer a fine selection of E-books on various aspects of Internet Marketing that you can download directly to your hardrive.


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Group E-mailing
Group E-mailing is without question the most powerful method of
distributing information on earth. Many individuals have made millions of dollars sending group e-mail. Group e-mail is an almost free form of
advertising which allows you to sell products or services to over 50
million people worldwide from your home computer.

There is no comparison between group e-mail and traditional mail.  With group e-mail, for a few hundred dollars you  could send a mailing to 1 million people. To send a mailing to 1 million people by U.S. mail would cost you a minimum of 300 hundred thousand dollars and this only includes postage.

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Harvesting E-mail Addresses

"Permission Email Marketing" is the term used to send e-mail only to those who have requested or consented to receive your email promotion by joining opt-in lists. "Permission" e-mail marketing typically yields response rates that are ten times that of banners? 

The best way to obtain an opt-in emal list is to prepare your own. 
This can be done by placing a subscription box on every page of your web site. Keep it simple - just look for the email address. Requesting too much personal information turns people off - it certainly does that for me.

Include an on-line form where site viewers can contact you for information. Don't forget to include a Privacy Policy on your site. This ensures those who subscribe that you will only use their information for the purpose of sending them your email, newsletter or product up-dates. Make it clear that you will not sell your email list to ANYONE!

A second effective way is to subscribe to opt-in mailing lists  and newsgroups like Tropica, sGroups, GlobalLists or ListBot. The idea being to send each other promotional mail. Use a legitimate mailing list or opt-in lists. Check out this one HERE

A word of warning though - get yourself a free email address. This gives you more control over how and when you check your email rather than having your personal email system being flooded with promotional material.

Finally there is the option of buying or renting mailing lists. This can work out expensive so shop around. Of them all this is the most precarious. This is the area where you are at risk of spamming - sending un-solicited emails. You risk losing your ISP account and certainly not worth any potential gain. 

Only rent from reputable companies who can guarantee their lists are from sign-ups genuinely requesting information on a particular product, service or topic.

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Marketing by Group Email

There are 2 ways to market your products by group e-mail:

  • Paying a bulk e-mail company to send your e-mails.
  • Sending your own group e-mail.
Sending group e-mail and placing classified ads are by far the most
effective and economical  methods of advertising on the internet.

Group e-mail enables you to contact thousands or even millions of
potential prospects at a fraction of the cost of any other method of
marketing. Response is almost instantaneous, you will receive approximately 90% of all of your responses within 24 hours after sending your e-mail.

Sending group e-mail is like making an electronic cold call.
The beauty of e-mail is that it forces your customers to read at least
the header of your message.  If they are interested they can respond, if they are not interested the message can be deleted. Much will depend on how you attract your reader.

Group e-mail, when done properly can be an excellent source for new business and can make you a lot of money. When done improperly, bulk e-mailing can be the biggest nightmare you have ever seen.

Unless you are experienced with bulk e-mailing, find a reputable bulk e-mail company and send out a test number of 25,000 e-mails. If the response proves successful you can make more money than you ever imagined.

There'a a variety of emailing programmes available which give you complete control of your email list. I use Aureate and find it a good, reliable programme. You can learn more about it here:

Aureate Group Mail

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How To Write a Powerful Headline

Your headline is what determines whether a potential customer reads
your email or not. Here are some important points to remember when writing a headline. 

  • Write a headline that will draw attention to your product or service. 
  • Write a headline which will immediately let people know what you are selling. 
  • Write a headline which will, in a few words, convey how the reader can gain benefit through the use of your product or service. 
The only way to find out which headline works best is to continually test different headlines until you find out which headline works the best. It's always a good idea to evaluate your competitors headlines for new ideas.

Marlon Sanders has some of the greatest advice I've come across for writing eye-catching headliners. Learn what he has to say about it HERE. and increase your ad or email response one thousand-fold.

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If you would like to learn more about harnessing the full power of an email marketing campaign check out the details for this e-book HERE

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Harness the power of autoresponders in your email marketing and advertising campaign with SendFree, the net's first ad exchange for autoresponders. It provides these autoresponders free of charge. In return, it will place an ad at the bottom of my auto-responses.

However, it will run my ad on another autoresponder every time I send out two auto-responses in a 1-for-2 exchange. This is a good way to increase traffic with unlimited free email advertising. I can control my target audience by selecting the appropriate subject category and autoresponder content to go with my ad.

Get more information here!

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Hint: It's the opposite of marketing and is used by
 every famous marketer you know.

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Don't forget to check out all the books on our
Internet Marketing Book Shelves.

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MARKETING BOOKS
Marketing Books
E-BOOKS ON
INTERNET
MARKETING
ELECTRONIC BOOKS OF ALL KINDS HERE
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If would like to submit an article related to the topics covered by this site you are very welcome to do so. Please keep it to about 1000 words and submit it HERE or send it by email to me below.


Mary Mullins, Moytura Graphic Design, 
Cregmore, Claregalway, County Galway, Ireland
Ph: 353-92-798407  Fax: 353-91-799280

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MARKETING BOOKS
Marketing Books
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FREE E-BOOKS

Our library of FREE E-BOOKs allows you to  download tons of reading material covering all areas of marketing on the Net.

CHECK IT OUT HERE

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INTERNET EMAIL!
BEYOND THE BASICS

Are you maximising the power of email? This book gives you the run-down on how make full use of email for effective promotion.

Learn more HERE
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MARKETING ON THE INTERNET

Amazing Formula - a winners guide to internet success

Marlon Sanders has some of the greatest advice for marketing your products on the Internet. 
Hear what he has to say 
HERE.
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YOU HAVE THE SITE NOW WHAT?

MAKE YOUR SITE SELL!!

Make Your Site Sell

"MYSS! Delivers What You Must Know to Win on the Web!" 
FREE TRIAL DOWNLOAD
HERE
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WINNING THE AFFILIATE GAME

Winning The Affiliate Game

Serious about becoming an affiliate or want to set up an affiliate partnership for your business? Hear the advice Declan Dunn has to offer first. HERE
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THE EZINE MARKETING MACHINE

The definitive book on Ezine Marketing.

Rick Beneteau has written the best book available today on how ezines can be so effective in your marketing strategy.
Find out more HERE
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Promote your business through professionally written Press Releases

CHECK OUT THIS!! 
IT'S THE NEATEST
ADVERTISING TOOL!!

Advertising that won't break the bank!!!!!!!

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If you have a business and want to set it up for affiliates to be able to promote your goods or services, check out this programme HERE.

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JOIN THE LISTS

One of the Secrets to successful Internet Marketing is using opt-in mailing lists
NEVER SPAM !!!!!!

Use a legitimate mailing list, opt-in lists or classified ads
Join your own one HERE


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HOME-BASED BUSINESS OPPORTUNITY
Moytura Graphic Design has expanded enormously since it's humble beginnings just a few years ago and has taken a new business venture which can be operated from home on a full or part-time basis. You can learn about this work-from-home opportunity here.
TELECOMMUNICATIONS INDUSTRY

The telecommunications industry goes from strength to strength world wide, especially with de-regulation opening up most countries to healthy and cost-cutting competition. The company, for which we are Independent Consultants, has been so successful since its European start-up in 1998 that it has now expanded from the UK to Ireland  Belgium,  and the Netherlands, with the USA opening in Feb 2002. It plans to expand even further in the very near future - to:

Australia, Brazil, Denmark, Germany, Japan, Mexico, and Poland.
If you, or anyone you know, living in any of these countries would like to start a home-based business, the opportunities are enormous as this company is only just beginning and, as Independent Consultants, everyone will be in at the very ground level. E-MAIL for details or check out the WEBPAGE.
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