Internet marketing books below cover many aspects of E-commerce. They are
hard-copy versions and a great addition to the bookshelves of anyone serious
about marketing on the Internet and also of huge value to students of marketing
in this fast-changing modern marketplace. The books suggested on the sides
of this page are electronic books, available as downloads, and some of
the best I've come across in their particular area of Internet Marketing.
They can be found in more detail on our E-Books
BOOKS ON E-COMMERCE
Commerce: The New Business Platform for the Internet by Debra Cameron
This excellent report provides critical information for
developing an effective E-commerce strategy, addresses both business to
business and consumer driven E-commerce, and explains how a business of
any size can achieve cost savings - and expand their base of trading partners
and customers - through E-commerce.
This book presents a study of key components and concepts
of e-commerce, evaluating the critical success factors of global e-commerce,
the economics of e-commerce and the practical issues involved with e-commerce
in various applications.
Internet commerce is poised to revolutionize the way we
do business3 and is quickly becoming a reality, with an exploding number
of Internet business sites now being deployed. If you are thinking about
taking the Internet commerce plunge, read this book.
Clickable Corporation : Successful Strategies for Capturing the Internet
Advantage by Jonathan Rosenoer, Douglas Armstrong, J. Russell Gates
In business, it has always hurt to "wait and see." In
the vast world of Internet commerce, it's vital to establish a strong,
quality presence -- now, say Arthur Andersen Web experts Jonathan Rosenoer,
Douglas Armstrong, and J. Russell Gates -- before another site starts filling
your customer's needs with a click of a mouse.
To independent consultants and freelancers, the Internet
is opening up almost limitless networking possibilities--quickly and economically.
In this hands-on resource, Herman Holtz shows consultants in every field
just where on the Internet they'll find a market for their specific services.
This book offers: All The Basic and Inside Business
Information About Setting Up a Mail Order Store; A Fundamental How-To About
Doing Retailing on The Web; Basic Planning and Strategy Information
For Existing Online Retailers
Cyber Rules: Strategies for Excelling at E-Business offers
exactly what its title promises: a series of deliberate considerations
and well-reasoned actions designed to help even a technophobic newcomer
tackle both the promises and the challenges of the virtual marketplace.
E-commerce is definitely hot, but doing it well is anything
but easy. In the spirit of making it easier to understand, E-Commerce Strategies
serves two purposes: to frame the issues involved in planning and implementing
an e-commerce solution, and to explain Microsoft's strategy in that arena.
Since 1979, CTR's reports have provided information on
major technologies, trends, products, companies, and markets concerning
the computer industry. Our reports assist executives, users, and vendors
with making strategic decisions regarding information technology products
The E-Commerce Book: Building the E-Empire will lead you
through e-commerce basics, explaining how both large and small companies
are riding the wave to huge success. This book provides the opportunity
to participate in what many have called the next "Industrial Revolution."
Graphic Design has
expanded enormously since it's humble beginnings just a few years ago and
has taken a new business venture which can be operated from home on a full
or part-time basis. You can learn about this work-from-home opportunity
telecommunications industry goes from strength to strength world wide,
especially with de-regulation opening up most countries to healthy and
cost-cutting competition. The company, for which we are Independent Consultants,
has been so successful since its European start-up in 1998 that it has
now expanded from the UK to Ireland Belgium, and the Netherlands,
with the USA opening in Feb 2002. It plans to expand even further in the
very near future - to:
Brazil, Denmark, Germany, Japan, Mexico, and Poland.
you, or anyone you know, living in any of these countries would like to
start a home-based business, the opportunities are enormous as this company
is only just beginning and, as Independent Consultants, everyone will be
in at the very ground level. E-MAIL
for details or check out the WEBPAGE.