Books on Building Customer Relations on the Internet

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Books on Building Customer Relations on the Internet
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These words from Darryl Campbell might encourage you along the way to a successful business on the Internet:
."Winners are too busy to be sad, too positive to be doubtful, too optimistic to be fearful and too determined to be defeated."

This selection of books cover the area of Customer, Consumer and Public Relations Management on the Internet. They are hard copy versions and a great addition to the bookshelves of anyone serious about marketing on the Internet. The books suggested on the sides of this page are electronic books, available as downloads, and some of the best I've come across in their particular area of Internet Marketing. These can be found on our E-Books shelf.

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BOOKS ON CONSUMER RELATIONSHIP BUILDING
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Public Relations on the Net : Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!
by Shel Holtz

Shel Holtz has penned the definitive text for online public relations to date. "Public Relations on the Net" is packed with useful strategies and effective tactics that are continuously reinforced in one of the best collections of online PR cases ever assembled.

Streetwise Relationship Marketing On The Internet by Roger C. Parker

Roger Parker displays a solid grasp of internet marketing fundamentals. His unique style presents not only the trends and best practices for relationship marketing on internet, but he also gives detailed implementation information.

How to Win Customers in the Digital World: Total Action or Fatal Inaction by Peter Vervest, A. Dunn

The authors introduce Total Action concepts and methodologies - where businesses or government agencies make every activity inside their organization directly relevant for their customers. These winning organizations use technology to make front-line people the point of decision making; to unlock information about customers; and to manage the fulfillment of their commitments.

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing by Frederick Newell

"Fred Newell brings CRM to life. Not just what but who and how and with what results. More 'real world' information packed into 300 pages than you could get in a year's worth of seminars, conferences and consultant meetings." Don Schultz, Professor, Northwestern University, endorsement.

Web Rules : How the Internet Is Changing the Way Consumers Make Choices by Tom Murphy
Doctors making house calls, the milkman coming to your door, and a dozen newspapers to choose from in every city. That's the future that Tom Murphy says the Internet holds for all of us. In Web Rules he details what this will mean for everyone from business executives and media moguls to professional people and the newly empowered customer."

Net Gain : Expanding Markets Through Virtual Communities by John Hagel, Arthur G. Armstrong
"Compelling, thought provoking, and subversive. In the language of business, Net Gain argues that the balance of power is about to shift from producers to consumers, from vendors to customers. It analyzes business models of the future, describing structure, not just texture, and shows how on-line business will change the dynamics of the marketplace worldwide." Esther Dyson, President, EDventure Holdings

Customer Relationship Management: Linking People, Process, and Technology by Stanley A. Brown

This book covers all aspects of CRM, including developing a market-oriented strategy, innovation in products and services, sales and channels transformation, customer relationship marketing, and customer care. It shows how CRM links people, process, and technology to optimize an enterprise's revenue and profits and provide maximum customer satisfaction.

Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond

by Patricia B. Seybold, Ronni Marshak

In the electronic commerce world, knowing who your customers are and making sure you have the products and services they want becomes even more imperative than it is in the "real" world....

The Soul of the New Consumer : Authenticity - What We Buy and Why in the New Economy
by David Lewis, Darren Bridger

"This is such an enjoyable book, and an important and timely one too. With the Internet upon us, the shape and scale of our consumer world is changing by the moment... Empowered by prosperity, the New Consumer is now calling the shots. Every business in the world needs to understand this. Lewis and Bridger's book should become required reading." Management Today, March 2000

Customer Service on the Internet : Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd Ed by Jim Sterne

Imagine a customer service operation ready to meet your customers 24 hours a day, seven days a week, cheaply, and efficiently. That is precisely what the Web has to offer, and Web marketing expert Jim Sterne outlines exactly how to do it.

Don't forget to check out all the books on our
Internet Marketing Book Shelves.

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If you have any suggestions for books you can recommend for our Internet Marketing Book Shelves, please send them on to me by email and I'll try to include them if I can. Thanks a million.

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INTERNET EMAIL!
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MARKETING ON THE INTERNET

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THE EZINE MARKETING MACHINE

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