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Our October article on Banner Advertising comes from Patric Tan of Aloha City. He offers some great tips on how to market efectively using banners - the where, the how, the when and the with whom.
We
have a book corner of hard copy books with a selection of titles on Internet
Marketing from the various categories,
check
out our book list on marketing through the Internet HERE.
The books suggested on the sides of this page are electronic books, available
as downloads, and some of the best I've come across in their particular
area of Internet Marketing. They can be found on the E-Books
Shelf. Browse around and enjoy.
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by Patrick Tan ********************************* Banners can be found in almost every website. Its popularity as an online advertising vehicle is undisputed although its effectiveness has been under scrutiny lately. Just like radio and TV commercials, we are beginning to click past banners without paying much attention to them. The average click-through rate on banners is only 2.6% - about the same as regular direct mail. If you want to sell banner ad space on your site, you must come up with a winning strategy to increase the banners' click-through rate. Here are some tips to make your banner advertising more effective:
This banner burnout phenomenon can be avoided with a good banner rotation engine. Each time a person goes to your site, the rotation engine will rotate the banners stored in its inventory and present a new banner to the visitor. The rotation engine can also be used to rotate banners throughout the entire site, in effect, increasing your ad space inventory by many folds. With this system, you can actually run as many banners as you like if you accept advertising on a pay-per-impression basis. Most advertisers want to place their banners on the main index pages for maximum exposure. As a result, it is not uncommon for popular portal to display up to ten banners on its homepage and none on its content pages. With an automated rotation engine installed throughout the entire site, advertisers need not specify where they want to place their banners. Their banners will be randomly displayed wherever the visitor goes. Obviously, you need a good banner rotation engine to achieve the above objective - one that will let you track vital statistics such as impressions, click-through, and click-through ratio. There are more than a few banner rotation engines available on the net, but their prices of a few thousands dollars would cut deeply into your profit margins. This is where OrbitCycle comes in. OrbitCycle banner rotation engine is free of charge! It provides real-time detailed statistics on your banners' impression, click-through and click-through ratio. With OrbitCycle, you don't have to know any type of programming. The program is hosted on OrbitCycle's server, which offers an easy-to-use interface that lets you add, delete and track your banners easily. You can get the banner rotation engine at http://www.orbitcycle.com. There is no catch! For allowing you to use OrbitCycle free of charge, the company will use 10% of your account's banner impressions to run its own banners or its advertisers' banners. This is a low price to pay considering the fact that most banner exchanges offer a 2-for-1 exchange, which represent an effective cost of 50% for using their services. ********************************* Patrick Tan 's website, Aloha City, offers a selection of great otpions for entrprising entprenears, particularly those wishing to make money online from home. You can email Patrick at: patrick@aloha-city.com Aloha-City has installed
a similar banner rotation system in Income
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