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Our August article on Banner Advertising looks at the whole debate on the use of banners as a marketing tool. Some hate 'em, some love 'em - which category do you fall into?
We
have a book corner of hard copy books offering a selection of titles on
Internet Marketing from the categories we cover, check out our book list
on Marketing. The marketing books link
to the side will also bring you to the main page of our marketing bookshop!
Browse around, enjoy and I hope you find something of value to help you
on the road to a successful Internet Business.
We
also offer a fine selection of E-books on various
aspects of Internet Marketing that you can download directly to your hardrive.
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********************************* One of the more popular methods of making money from web sites is to sell advertising space. Some business categories are very interested in advertising on sites that are related to their industry and have large visitor numbers. If your site is in any area of web development or e-business and receiving over 100,000 page views a month than you have a valuable bit of advertising potential. It's like having a 30 foot billboard parked at a busy road junction. Advertising space is a valuable commodity and will be actively sought after by many of the larger companies. Banner advertising to promote your on-line business The use of banner ads to promote a business or web site falls into two schools of thought. Some favour, some don't. In this section of the site we look at the pros and cons of using banner advertising as part of your promotional strategy. How to monitor their effectiveness, select the best value for money, set up or participate in a banner exchange programme. ********************************* Arguments Against Using Banner Ads One of the main reasons which turns the small business off using banner advertising is that it seems to be too expensive to carry out effectively. Prices from some of the Banner Networks and major search engines are well in excess of $1000.00 just to place a banner or the click per view (CPV) can be costly. However banner advertising
need not be expensive, can be very
********************************* Arguments for Using Banner Ads Advertising an online business with banners can be very powerful and very effective. A successful banner advertising campaign depends on two main factors - the banner itself and where the banner is placed. The most important factor
is that the banner needs to be
********************************* Where to Start Trading links with sites that are compatible with yours but not competitive is a good source to try first. Look for sites with a similar traffic throughput, send them an email, detail your own traffic and what benefits they have to gain by using your site. If your traffic is similar ask them to do a banner exchange with you. This system of exchange is known as bartering, one of the oldest marketing methods in the world. If you can't offer banner space because of the nature of your site then offer advertising space or a brief outline of their site and a text link. Try looking for smaller sites willing to accept your banner. The larger more popular sites will have placed a cost on their banner space. *********************************
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************************************* Don't
forget to check out all the books on our
Please rate this section of the site here
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******************** Our library of FREE E-BOOKs allows you to download tons of reading material covering all areas of marketing on the Net. ******************** INTERNET EMAIL!
Are you maximising the power of email? This book gives you the run-down on how make full use of email for effective promotion. Learn more HERE
Marlon Sanders has some of the greatest advice for marketing
your products on the Internet.
MAKE YOUR SITE SELL!!
"MYSS! Delivers What
You Must Know to Win on the Web!"
Serious about becoming an affiliate or want to set up
an affiliate partnership for your business? Hear the advice Declan Dunn
has to offer first. HERE
Rick Beneteau has written the best
book available today on how ezines can be so effective in your marketing
strategy.
CHECK OUT THIS!!
********************
If you have a business and want to set it up for affiliates to be able to promote your goods or services, check out this programme HERE.
*********************
One of the Secrets to successful
Internet Marketing is using opt-in mailing lists
Use a legitimate mailing list, opt-in
lists or classified ads
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HOME-BASED
BUSINESS OPPORTUNITYMoytura Graphic Design has expanded enormously since it's humble beginnings just a few years ago and has taken a new business venture which can be operated from home on a full or part-time basis. You can learn about this work-from-home opportunity here.
TELECOMMUNICATIONS INDUSTRY The telecommunications industry goes from strength to strength world wide, especially with de-regulation opening up most countries to healthy and cost-cutting competition. The company, for which we are Independent Consultants, has been so successful since its European start-up in 1998 that it has now expanded from the UK to Ireland Belgium, and the Netherlands, with the USA opening in Feb 2002. It plans to expand even further in the very near future - to:
If you, or anyone you know, living in any of these countries would like to start a home-based business, the opportunities are enormous as this company is only just beginning and, as Independent Consultants, everyone will be in at the very ground level. E-MAIL for details or check out the WEBPAGE.
